Top web development technologies: the business perspective

There are many web development technologies out there, and it can be difficult to decide which ones to use for a given project. In this blog post, we will discuss some of the most popular web technologies and their pros and cons. We will also provide some tips on when to use each technology. For businesses building a website, an e-commerce store, or a web app - these are the web development solutions to look out for.

Web app development in 2023

Companies that depend on online presence have their task cut out for them. The world wide web is competitive. Users only need about 0.05 seconds to form their opinion about a web page. More than half of them browse the internet on mobile devices, which clearly shows the importance of responsive, mobile-friendly design and the benefits of building cross-platform apps.

The main criteria for choosing the right web technology

Aside from performance, scalability, and cost, major reasons why a given company picks one technology over another could be access to talent and support for responsive design.

Responsive design support

One of the most important factors in choosing a web programming technology is whether or not it supports responsive design. Responsive design allows websites to look attractive on all web browsers and be displayed properly regardless of the device used to view it, which is an essential item for any website nowadays.

Security

Another important factor to consider is the level of security offered by a technology. It is crucial to ensure that a web app or website is secure and impervious to external threats.

Easy debugging and development process

An easy-to-use debugging environment is a must for all modern web applications. Debugging and maintaining code is an essential part of the web development process, so having good tools to support this is important.

Performance

A technology’s performance is also a crucial factor in choosing it. A web application should run quickly and efficiently, and the chosen technology should help web development teams achieve this.

Scalability

Web technologies should also be scalable, meaning they should easily be able to accommodate increases in traffic and the addition of new features.

Access to web development talent

Having access to experienced web developers is also a major factor. Hiring the right talent can be key in creating a successful web application or website. Often, only a web developer with extensive commercial experience has the knowledge and skills necessary to apply the latest web development technologies, properly set up a database management system, or build a beautiful and responsive user interface.

Cost

Finally, cost is an important factor to consider when choosing a web development technology. Different technologies offer different levels of cost (licensing, software developer salaries, etc.), so it is important to choose one that fits within the budget constraints of the project.

Staying power

Some of the latest web technologies are shiny and exciting, but may not remain popular for long. It is important to pick technologies that have staying power, so that the web app or website will not need to be reworked in a few years.

Top web development technologies

JavaScript libraries like jQuery and the various front-end frameworks such as AngularJS, React, and Vue are popular choices for web developers. JavaScript is a versatile language that can be used to create powerful web apps with great user experience. Asynchronous programming, customization options, and support for multiple browsers make JavaScript a great choice.

Server-side technologies such as PHP, Node.js, and ASP.NET are all popular options for back-end web development. PHP is suitable for developing websites with dynamic content, while Node.js is a powerful open source platform that can be used to build fast, scalable web applications.

Finally, there are various content management systems (CMS) such as WordPress and Joomla that make it easier for developers to build websites without having to write code from scratch. They come with built-in features, making them ideal for businesses that want to launch a website with a standard set of features.

Aside from these common and popular choices, here is a list of web technologies that have been trending in recent years.

Progressive Web Apps

PWAs are a combination of web and mobile apps that use modern web technologies to deliver the best user experience. PWAs are designed to be fast and reliable, even on slow networks. In simple terms, they are websites that emulate native mobile apps through elements such as push notifications and app icons on the screen. They also offer limited offline functionality.

Pros:

• PWAs are faster and more reliable than traditional web apps.
• They offer a native app-like experience with features such as push notifications and app icons.
• They can be used offline, which is perfect for users with slow or unreliable internet connections.

Cons:

• Progressive web apps are not native to the mobile environment, which may introduce some limitations in using certain hardware features.

Best use cases:

PWAs are ideal for businesses that want to create an engaging mobile experience without having to invest in native app development. They are also suitable for any web app that needs limited offline functionality.

MEAN stack

The MEAN stack is a combination of web development technologies that includes MongoDB, Express.js, AngularJS, and Node.js. It is used to create powerful web applications with a full-stack approach.

Pros:

• The MEAN stack offers the full power of JavaScript end-to-end, which makes web development easier.
• It is highly scalable and can handle large amounts of data.
• It offers powerful features such as real-time updates and easy integration with other services.

Cons:

• The MEAN stack requires a good level of expertise in order to be used effectively.
• It is only suitable for web pages, and not for mobile or desktop applications.

Best use cases:

The MEAN stack is ideal for any complex web app that needs to handle a large amount of data, such as a social media platform or e-commerce website. It is also great for real-time applications, such as chat apps.

Motion UI

Motion UI is a library that makes it easy to create animated and interactive user interfaces. It offers features such as transitions, timing functions, and easing options.

Pros:

• Motion UI makes it easy to create engaging animations and interactions with minimal effort. 
• It is highly customizable, allowing developers to tweak and adjust the animations to their liking.
• It is compatible with all modern browsers and can be used with any web technology.

Cons:

• Motion UI requires a good understanding of animations, which can be difficult for beginners.
• Its features may not be enough for more complex animation requirements.

Best use cases: 

Motion UI is ideal for web pages that require subtle animations and transitions, such as landing page websites or portfolios. It is also great for creating interactive elements, such as hover states and scrolling effects. 

AI chatbots

AI chatbots are computer programs that use artificial intelligence and natural language processing to simulate real conversations with users.

Pros:

• AI chatbots can provide a more personalized experience for customers, which can lead to increased engagement and satisfaction. 
• They are available 24/7, helping businesses provide customer service around the clock. 
• They have the potential to reduce costs, as they can automatically answer basic customer queries.

Cons:

• AI chatbots are still in their early stages of development and may not be able to understand complex queries.
• They require a lot of training and maintenance in order to be effective.

Best use cases: 

AI chatbots are ideal for customer service applications, as they can provide quick and accurate responses to basic questions. They can also be used for marketing purposes, such as gathering feedback or providing product information. 

Accelerated mobile pages

Accelerated mobile pages (AMP) are web pages that are optimized for faster loading on mobile devices. They use a special version of HTML which is designed to be lightweight and load quickly on any device.

Pros:

• AMP pages load almost instantly, providing an improved user experience. 
• They are supported by all major browsers, making them widely accessible.
• They are SEO-friendly, as Google gives priority to AMP pages in search results. 

Cons:

• AMP pages require a different coding approach than regular web pages, which can be difficult for developers. 
• Some features may not be available on AMP pages, such as forms or interactive elements.

Best use cases: 

AMP pages are ideal for content-heavy websites, such as news sites or blogs. They can also be used to create landing pages that need to load quickly, such as ads or promotional pages. 

Optimized voice search

Optimized voice search is the process of optimizing web content for voice assistants such as Google Assistant and Alexa. 

Pros:

• Optimized voice search makes it easier for users to find information quickly, which can lead to increased engagement and satisfaction. 
• It has the potential to increase traffic from voice searches, as more people are using voice search to find information. 
• It is relatively easy to implement, as it only requires adding a few lines of code.

Cons:

• Voice search optimization requires an understanding of natural language processing and conversational UI, which can be difficult for beginners. 
• It may not work on all devices, as different voice assistants have different requirements.

Best use cases: 

Optimized voice search is ideal for businesses that want to increase their visibility in voice searches. It can also be used to provide quick and accurate responses to user queries or offer product information via voice commands.  In general, optimized voice search should be used as part of a larger content strategy to ensure that businesses are found online. 

Serverless architecture

Serverless architecture is a cloud-based application model that eliminates the need for web server infrastructure and maintenance. 

Pros:

• Serverless architecture offers scalability, allowing businesses to quickly scale their applications up or down based on demand. 
• It reduces operational costs, as there is no need to manage and maintain web servers.  
• It enables applications to run faster and more efficiently, as there is no “user waiting time” for servers. 

Cons:

• Serverless architecture can be difficult to debug, as it is distributed across multiple cloud services. 
• There may be security issues, as the code is hosted on third-party servers.
• It can be difficult to keep track of costs, as cloud services charge for usage rather than a fixed fee. 

Best use cases:

Serverless architecture is ideal for businesses that need to quickly and easily deploy applications in the cloud with minimal maintenance or infrastructure requirements. It is also useful for applications with unpredictable traffic patterns, such as web pages with large user bases that may experience sudden spikes in traffic. Serverless architecture is also suitable for real-time applications such as streaming services or IoT applications. 

Dark mode

Dark mode is a feature that allows users to switch the color scheme of their web page or app from light to dark. It has been growing in popularity in recent months, and is expected to continue doing so as part of a general trend towards web experience personalization.

Pros:

• Dark mode reduces eye strain, as it eliminates bright colors and harsh contrasts on the screen. 
• It can save battery life, as dark themes require less power to display than light themes.
• It can improve user experience, as it provides more intuitive navigation and a better overall aesthetic. 

Cons:

• Dark mode may be difficult to implement on existing websites or apps, as there is no one-size-fits-all solution. 
• It may not look good for some content, such as charts or graphs, as it can make the data harder to read. 
• It may not be compatible with older devices, as they may not support dark themes. 

Best use cases:

Dark mode is ideal for businesses that want to improve the usability and visual appeal of their web content. It is also suitable for applications that require a lot of user input, as it makes text easier to read. Additionally, dark mode can be used to reduce smartphone battery consumption for applications that require long periods of use.  In general, dark mode should be considered for any website or app where user experience is a key factor. 

Flask

Flask is a lightweight web development framework for Python. It is designed to be simple and extensible, making it great for creating a web app quickly. As a bonus, software developers that specialize in Python tend to be highly versatile, capable of building simple websites and handling complicated calculations.

Pros:

• Flask offers great flexibility with its customizable architecture.
• It has a large library of extensions, which makes it easy to add features to web pages.

Cons:

• Flask is not suitable for large or complex applications, as its lightweight design limits the features available. 
• It can be difficult to maintain and debug in larger projects.

Best use cases: 

Flask is great for simple web development projects, such as landing pages or blogs. It is also great for prototyping quickly and creating web APIs. 

Laravel

Laravel is a web development framework for PHP that is designed to make web development simpler and faster. It includes features such as routing, authentication, caching, and more.

Pros:

• Laravel offers powerful tools for quickly creating web development projects. 
• It has great documentation and a large community of developers who can offer support.
• It offers features such as routing and authentication, which can speed up development.

Cons:

• Laravel is only suitable for web development, and not for building mobile or desktop apps. 

Best use cases: 

Laravel is great for creating web applications that require authentication and routing, such as e-commerce websites. It is also great for quickly creating APIs. 

Ruby on Rails

Ruby on Rails is a web development framework used to create powerful applications quickly. It offers features such as MVC architecture, automated testing, and RESTful routing. Additionally, RoR uses Ruby, one of the most stable and reliable programming languages used for web development.

Pros:

• Ruby on Rails offers rapid application development, allowing developers to build complex web apps in a short time. 
• It has an active community of developers and is well-supported, making it easier to find help when needed. 
• It offers a range of powerful features out of the box, such as MVC architecture and automated testing.

Cons:

• Ruby on Rails can be difficult to learn for newcomers due to its complex syntax.
• Its performance may not be suitable for applications that require a lot of processing power.

Best use cases: 

Ruby on Rails is perfect for web projects that need to be built quickly, such as MVPs or content management systems. It is also suitable for websites that need powerful features, such as e-commerce stores or social media platforms. 

Applying the right web technologies in the app development process

Choosing the right web development technology depends on many factors, such as performance, scalability, access to talent, and support for responsive design. Different technologies offer various advantages and disadvantages, so it is important to consider all of these elements before making a decision. 

In general, dark mode should be considered for any website or app where user experience is a key factor, and Flask is great for creating simple web pages. Laravel is a perfect web framework for when authentication and routing are required, while Ruby on Rails is an ideal web technology ideal for rapid application development.

Ultimately, the right technology will depend on the specific needs of the project and the company's business goals. If you would like to talk about what solutions might be best for your web application, get in touch with us - DEVTALENTS' web development experts will be happy to share their knowledge and experience.