client story
Long term technology support for a real estate company

Finding gaps in the development plan ahead of time to ensure project success
Originally, we reached out to Nabo offering support for their Ruby-based web application. At the time they didn’t have such needs, but it turned out that their marketing team could make use of both our technological and marketing knowledge.
The company’s CMO asked us if we could help with minor marketing tasks. We did have the needed skill set and we suggested a couple of extra improvements, which she accepted.
Supporting the marketing team, so internal developers don’t have to
We started supporting Nabo in the field of SEO, and their marketing in general, including Google Analytics and Paid Ads (Google, Facebook, LinkedIn, and Microsoft). We took full responsibility for their custom Ruby on Rails CMS, too.
Whenever a marketing-related change on the website needs to be implemented, Nabo can rely on our help. Despite the language barrier – Swedish for the Nabo team – we had no trouble whatsoever staying on the same page.
Nabo
Nabo is a 115-people strong Swedish real-estate company with a digital product in place. They’re a group of law, IT, and financial specialists, offering property management services to tenant-owner associations.
What started as rather coincidental marketing support between our companies has turned into a long-term cooperation.
- Thanks to analytic improvements, Nabo can easily track and measure the ROI of their lead generation efforts,
- We became a solid part of our clients’ team, so their developers can fully focus on the platform and its strategy, instead of fixing minor website issues on a daily basis,
- We improved our own marketing competencies and extended the team with a SEO consultant and a few extra analysts.
years
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for satisfied clients
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