Graphic with the text" top mobile app development trends

If your business is not mobile, it is time to start thinking about ways to leverage mobile apps. With the rising popularity of mobile technology, there is often no reason for companies not to have a mobile app, while the benefits of developing one are numerous. In this blog post, we will discuss some of the top mobile app development trends that are happening right now and might inspire interesting business solutions. We will also provide examples of businesses that have created innovative mobile apps that helped them reach their business goals.

The mobile market in 2023

The global struggle against the effects of the Covid pandemic, the Russia-Ukraine war and inflation has affected the mobile market, resulting in a large shipment decline of mobile phones. However, as the influence of these factors lessens, the trend towards 5G upgrades, as well as foldable smartphones and low-end devices spreading across emerging markets, the potential for growth is vast. In particular, China's recovery from the lockdowns may have a huge impact on smartphone shipments.

The global mobile app market is forecast to reach $935 billion in 2023. This gives us an idea of just how popular mobile technology is and the potential for businesses to reach out to a large, engaged audience if they create a great app. Using this additional channel can help businesses streamline internal processes and provide additional value to customers.

1. Artificial intelligence (AI)

AI can be used in mobile apps to create personalized experiences that anticipate user needs and preferences. Companies can use AI to better understand their customers’ journeys and provide tailored offers, as well as more accurate recommendations based on past behavior. 

2. Internet of Things (IoT)

The IoT is becoming increasingly popular in mobile apps, allowing users to control their home appliances with the touch of a button. Companies can use this technology to create apps that allow customers to monitor and control various connected devices remotely. Additionally, wearable mobile devices, such as smartwatches, can be used to provide real-time information and feedback to users.

3. Augmented Reality (AR)

AR is an important mobile app development trend that is becoming more accessible due to the popularity of mobile AR platforms such as Google's ARCore and Apple's ARKit. This technology allows users to interact with virtual objects in the real world. Companies can use AR to create immersive experiences that help customers better understand their products and services. 

4. Better performance

The demand for faster, smoother experiences is higher than ever. Developers are increasingly focused on improving the performance of their apps so that users get a great experience with no lagging or crashing.  Such apps are likely to get better reviews in app stores and thus attract more users.

5. Multiplatform development

This mobile app development trend can also be referred to as cross platform app development. Developers now have the option to create mobile applications that can be used across multiple platforms. This allows businesses to reach a wider audience and provide a consistent user experience.

6. Importance of privacy and security

The importance of protecting user data is becoming increasingly important. Developers are taking steps to ensure that their mobile apps are secure and users’ privacy is being respected. 

7. Gamification

Many businesses are now turning to gamification to improve customer engagement. Gamified mobile apps provide a more entertaining experience and encourage customers to stay longer and interact more with the app. 

8. In-app purchases and subscriptions

The trend towards in-app purchases and subscriptions is becoming more popular, as users are increasingly comfortable with making payments seamlessly within the app. This allows businesses to offer additional features or services for a fee. 

9. Social features

Social networks are now embedding more features into their mobile apps, making them increasingly interactive. Companies can use this to create an engaging experience and offer additional value to their customers.

10. Voice assistants

Voice assistants are becoming a common feature in mobile apps, allowing users to easily interact with the app using natural language commands. This can make tasks such as searching for information or completing forms easier and more efficient. 

11. Ways for consumers to monetize their in-app activities

As mobile technology evolves, consumers are now able to monetize their in-app activities. This can take the form of rewards programs or marketplace commissions, allowing users to earn money while using an app. In particular, creative work can be easily turned into a side hustle via an app.

12. Peer to peer sales

Thanks to the rise of mobile payments, peer to peer sales are now possible via a mobile app. This can be used by businesses to create an online marketplace for their products or services, allowing users to easily purchase what they need from each other. Vinted is a great example of such a platform.

13. Mobile wallets

Technology that allows users to store their payment information and make transactions within a mobile app is becoming increasingly popular. Companies can use this technology to create a seamless checkout experience for their customers. 

14. Image recognition

The latest mobile technology enables image recognition, allowing users to search for items by simply taking a photo of it. This can be used to create innovative search experiences and provide customers with faster access to the products they want.

15. Cloud technology

Cloud technology has become an essential part of mobile development, as it allows developers to store and access data from anywhere. This makes mobile apps more efficient, secure and reliable. 

Examples of successful mobile apps helping businesses reach their goals

By understanding the latest mobile app development trends, businesses can look to create innovative solutions that meet their business goals and provide value to customers. Companies that take advantage of the potential opportunities that these new technologies offer stay ahead of the competition and become market leaders.

1. Starbucks

Starbucks created an app which allowed customers to order and pay for drinks in advance and skip the line when they arrive at the store. This has helped them save time, increase customer loyalty, and boost sales.

2. Airbnb

Airbnb created a mobile app that allowed their customers to book rooms quickly and easily, as well as keep all their booking details close at hand. This has made it easier for travelers to find accommodations, giving them more options than ever before. The app also lets customers leave reviews and recommendations which further enhances the user experience. 

3. Uber

Uber has used the power of mobile technology to revolutionize the transportation industry by creating an app that allows users to book a ride with just a few taps. This has made it more convenient for customers to get around and allowed the company to grow rapidly. 

4. Amazon 

Amazon used mobile technology to create an app that allows customers to easily shop from their phones and tablets, giving them access to millions of products. This has helped the company increase sales and expand their customer base. 

Reaching a larger customer base through mobile devices

Mobile app development is an ever-evolving field, and businesses must stay up to date on the latest trends if they want to stay competitive. Companies that use mobile technology to create innovative solutions can benefit from increased engagement, improved customer experience, and increased revenue. It is also important to upgrade existing apps to match the demands of users. By understanding the potential of mobile apps, businesses can create unique solutions that reach their goals and provide value to customers.

Olga Trąd

Marketing Manager

Fascinated by the spirit of innovation that permeates the IT industry, Olga has never abandoned her roots as an IT content marketing specialist. She draws on years of experience in the technology sector to shed light on interesting trends, solutions and practices.

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